3) All-in-one payment apps are reshaping travel habits
All-in-one payment apps offering additional services beyond payment have quickly become the go-to technology for Asian travellers. For example, TrueMoney, an Alipay+ payment partner from Thailand, saw its transaction volume through Alipay+ increase over 10-fold
since launch. While Asia is the leader in mobile payments, there is also a growing trend for mobile solutions in other regions as seen by the emergence of e-wallets like Tinaba in Italy and interoperable solutions like Bluecode across Europe.
Alipay+’s partner e-wallets and merchants are increasingly leveraging Alipay+ digital tools to enhance the travel experience for users, offering seamless service and engagement for every step of their journey.
Tourism boards and merchants can use A+Rewards, a customizable destination marketing platform, to increase visibility of local attractions, shops and travel information even before a trip starts. In Southeast Asia, where Alipay+ is widely accepted, the number
of claimed destination vouchers from A+Rewards increased by 53% across key campaigns in 2024.
Additionally, merchants can leverage the vast user base of Alipay+ payment partners with customizable digital lifestyle services such as for transport, food, tax refunds and more. A notable example is FREENOW, a leading European taxi service, which launched
a mini-program directly within Alipay+ partner apps.
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