PROFESSIONAL FIGHTERS LEAGUE ANNOUNCES UNIBET AS OFFICIAL SPORTSBOOK AND BETTING PARTNER OF PFL EUROPE IN THE UK AND FRANCE

NEW YORK (February 15, 2024) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced UNIBET as the official sportsbook and betting partner of PFL Europe in the UK and France in 2024 and 2025. 

The two-year partnership kicks off at the 2024 PFL Europe Paris event on Thursday, March 7 live from Accor Arena. PFL and UNIBET previously partnered at PFL Europe’s Paris event in 2023, which became the biggest MMA event in French TV history.  

“The PFL is proud to partner with UNIBET, the leading sportsbook for mixed martial arts across Europe,” said PFL SVP of International, James Frewin. “PFL Europe and UNIBET share many synergies, and we’re excited to provide fans across the UK and France an opportunity to enjoy a premium gaming experience."

UNIBET is part of the Kindred Group - which incorporates nine of Europe’s most successful online gambling brands - has established a strong presence in combat sports in both France and the UK, while its wider portfolio includes leading football clubs in the United Kingdom and Scandinavia as well as prestigious horse racing events.

Neil Banbury, Chief Commercial and Marketing Officer, Kindred Group, said: “It is always Kindred’s ambition to partner with ambitious, forward-looking sports organisations. The speed of PFL’s growth and its undoubted potential made this an easy choice from our perspective. We can’t wait to support the PFL on its evolution, and we’re counting down the days until our partnership officially begins.”

PFL is the only organization in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight class, the same percentage as UFC. PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development. PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience. PFL is primetime on ESPN/ESPN+ in the U.S. and is broadcast and streamed in 150 countries with 20 premium media distribution partners.