2022 Hybrid National Food Fair Successfully Generates P65-M Revenues for MSMEs

The recently-concluded five-day 2022 Hybrid National Food Fair was a huge success, generating a total of Php65.49-million in revenues for the 252 participating exhibitors. Of this amount, Php43.42-million were cash or retail sales, Php10.5-million were booked orders, and another Php11.57-million are under negotiation. The event was able to attract 25,455 visitors to the physical fair.

The top performers for the event were:

EXHIBITOR	PRODUCTS	REGION
1. Bahaghari Global Food, Inc.	Snack food	4B
2.  Joyful Garden Farm Organic Farmers’ Association, Inc.	Fresh and processed fruits and vegetables	3
3. Penn’s Gourmet, Inc.	Fresh & processed marine products	8
4. Edelyn’s Homemade Nuts	Snack food	3
5. Magallaya Mt. Specialty Coffee	Philippine coffee	CAR
6. Lola Puring’s Food Products	Snack food	3
7. Binuhat Arts & Crafts Trading	Packaging and labeling	CARAGA
8. Khan’s Food Products	Beverages	CARAGA
9. Sally’s Authentic Bicol Express	Cooked food	NCR
10. Ayana’s Siling Kinamayo	Condiments	11

Billed as the biggest domestic trade event since the onset of the pandemic, the 2022 Hybrid National Food Fair brought together MSMEs from the country’s 17 regions to showcase their wares for Metro Manila consumers and also provided B2B business matching opportunities for institutional buyers. For this year's event, 76 new MSME exhibitors were able to comply with the requirements which qualified them to participate in the fair.

Recognizing the growing importance of e-commerce, at least 70 MSMEs also sold their products through permanent online stores on the Lazada e-commerce platform’s simultaneous virtual event, accessed through http://tinyurl.com/nationalfoodfaironlazada.

A digital catalog, SISIDLAN, served as a business matching tool by showcasing more than 270 food entrepreneurs and their products in full color with direct access to their digital stores, social media links, and contact information. Through SISIDLAN, buyers and consumers can directly contact all participating HNFF exhibitors for negotiations and order bookings. It is available for download on this link: https://bit.ly/SISIDLAN.

As the premier domestic trade show for food entrepreneurs, the 2022 HNFF included special settings to elevate the food fair experience. Show highlights included a Negosyo Center One-Stop-Shop; Digital Partners Lounge; Fresh Produce Pavilion; KAPEtirya Philippine Coffee Pavilion; PINASarap! Innovative Food Gallery; Tara, Kain Tayo! Tablescape and Bar Special Setting; and #FlexPHridays Photo Wall Corner. A special setting by the Design Center of the Philippines focused on “FOODTURES: Key Directions in Functional Food,” while the DTI-Comprehensive Agrarian Reform Program had a Negosyo Agraryo special setting.

During the fair, the daily program of activities delivered a total of 28 business talks, 9 cooking demos, 4 wine-mixing shows, and 4 video presentations. The workshops were open to the public and were also livestreamed on BDTP’s Facebook page.

The physical component of the 2022 Hybrid National Food Fair was held from June 1-5 at the Megatrade Halls of SM Megamall in Mandaluyong City. The online component on the Lazada e-commerce platform was extended until June 8 as part of Lazada’s 6.6 mid-year Mega Sale.

The 2022 Hybrid National Food Fair was organized by the DTI-Bureau of Domestic Trade Promotion (BDTP) in cooperation with the DTI-Regional Operations Group. For more information about this and other programs of the DTI-BDTP, please follow their social media accounts on Facebook (DTI.BDTP), Instagram (dti.bdtp), and Twitter (@DTI_BDTP). You may also email BDTP Director Marievic M. Bonoan at bdtp@dti.gov.ph.