LIXIL Showcases its Four Power Brands at the 26th Kitchen & Bath China 2021, Shanghai

LIXIL, maker of pioneering water and housing products, with its four major brands; American Standard, GROHE, INAX, and LIXIL Kitchens, showcased a comprehensive display of the latest technology and innovative products at Kitchen & Bath China 2021. Presenting the latest concepts and designs, the four brands unanimously conveyed LIXIL’s commitment to making better homes a reality for everyone, everywhere.

The first day of the exhibition witnessed the unveiling of the four booths of the brands followed by a press conference where leaders from LIXIL International (LI) include leader Bijoy Mohan; leader for fixtures Shinji Ito, leader for fittings Thomas Fuhr, and leader for global design Paul Flowers, along with LIXIL leaders from Asia including leader for LIXIL global design team- LIXIL Asia, Antoine Besseyre des Horts, connected virtually with the media and partners. Leader of LIXIL Water Technology- Greater China Adele Tao, along with her team spearheaded the conference revisiting LIXIL’s success in the past decade.

2021 is an important milestone for LIXIL as it marks its 10-year anniversary. Formed in 2011, LIXIL was created through a merger of five of Japan's most successful building materials and housing companies – TOSTEM, INAX, Shin Nikkei, Sunwave, and TOEX. These global brands are now a part of LIXIL’s brand offerings alongside American Standard and GROHE. Sharing a similar heritage and providing an enriched product mix, these brands enable LIXIL to cater to different consumers' lifestyles and aesthetic pursuits.

Bijoy Mohan, Leader, LIXIL International said: "While each of our brands has its own unique personality and strengths, together they provide us with an unmatched offering and ability to meet the full scope of consumer preferences and needs. We are proud to bring more innovations to our consumers while celebrating the 10th anniversary of the founding of the LIXIL Group, during KBC 2021, one of Asia's leading kitchen & bathroom trade shows."

Over the years, LIXIL has adopted a multi-brand and multi-category strategy in Asia equipping it to cater to the needs of different products for different consumer groups. It is through this reliability provided by a complete portfolio of leading products and quality services, that LIXIL’s combined strengths are widely recognized by our customers and end users.


“We have learnt a lot from dealing with this unprecedented pandemic and it’s great to see that markets are now slowly getting back on track. The ongoing pandemic has led to a growing demand for better hygiene products and solutions, and with consumers spending more time at home, the demand for home spa experiences have also gradually increased. As a purpose-driven company, we will lead the way in introducing innovative and novel products to meet consumer demand. With China hosting the KBC this year, reaffirms our belief that the industry globally is making steady progress on its way to recovery.” said Satoshi Konagai, Leader, LIXIL Water Technology- Asia Pacific.

Innovation and consumer centricity are at the core of every offering at LIXIL. The organization continuously observes and gathers consumer insights to understand the deep-seated and even unarticulated needs of consumers. With the new normal, consumers are now paying even more attention to hygiene and well being which has increased the overall demand for products and technologies like touchless faucets and IoT enabled solutions.

“Our strength lies in being ahead of the curve in innovation. Being a global organization also gives us an edge over others, as we can utilize the best of talent and technology in R&D, design and marketing from across the world. LIXIL has responded to this major macro trend of health, well being, and multi-purpose living spaces by focusing on retail and accelerating development for touchless faucets and flushing, antibacterial finishes, water filtration, bidets, and shower toilets.” highlighted Satoshi.

Recently, LIXIL opened a new state-of-the-art design facility in Singapore (relocated from Thailand). This is one of the 6 LIXIL design centers across the world and the only one in Asia outside of Japan. LIXIL continues to invest in the Asia Pacific region to enable the overall development of the industry through innovation.

Key highlights from LIXIL’s brands at KBC include:

American Standard will showcase “Purposeful Designs for a Comfortable Living”, with shower toilet solutions such as E-Lite Shower Toilet and Smart-Air E-Bidet, which feature purposeful functions for a comfortable and hygienic bathroom experience. This year, GROHE will communicate the message on how the brand is “Shaping the Future of Water” in the industry. GROHE SPA will be launched as an independent luxury brand, showing its first two collections that deliver “Health Through Water” to luxury homes and hotels.

INAX will present “Light and Shadow, Caring for You Day and Night”, featuring the S600 LINE inspired by Japanese architectural practices to create spaces of unparalleled beauty through the masterful use of light and shadows. LIXIL Kitchen this year, with the concept of Human Fit Technology and Living Fit Design, will create the most suitable for Oriental elegant kitchen, bringing Japanese aesthetics into the Chinese kitchen life. With a full set of high-end series of products LIXIL Kitchens is ready to create a unique culinary art space within your homes.