NBA AND TITAN ANNOUNCE MULTIYEAR MERCHANDISING PARTNERSHIP IN THE PHILIPPINES

MANILA, PHILIPPINES, July 23, 2020 – The National Basketball Association (NBA) and Titanomachy International, Inc. (Titan), the Philippines’ leading basketball specialty concept store, announced today a multiyear merchandising partnership to relaunch the official online NBA Store in the Philippines.

Operated by Titan, NBAStore.com.ph will go live Thursday, Aug. 6 and will provide fans across the Philippines with access to official NBA products on all mobile devices. NBAStore.com.ph will offer a comprehensive selection of authentic NBA merchandise from all 30 teams, including jerseys, shirts, footwear, headwear, outerwear, accessories, and equipment from brands including Nike, Jordan Brand, Mitchell & Ness, New Era, Herschel, Spalding and Stance.

“Our partnership with Titan provides an exciting opportunity to engage and deliver an enhanced digital retail experience to NBA fans in the Philippines,” said Lesley Rulloda, NBA Asia Associate Vice President of Global Merchandising. “We look forward to providing passionate Filipino fans with unprecedented access to authentic NBA products through the relaunch of the league’s online store.”

“At Titan, our mission is to inspire consumers to love the game through the best basketball products, stories and experiences,” said Mike Ignacio, Managing Director of Titanomachy International, Inc. “Our newly-forged partnership with the NBA will enable us to cater to a wider range of Filipino basketball fans and equip them with new ways to express their love for their favorite teams, players and league.”

As the league’s 25th branded international online store, NBAStore.com.ph will offer special collections and exclusive product releases highlighted by locally designed apparel. During the launch, NBAStore.com.ph will showcase the NBA Philippines Tees Collection, featuring four unique designs inspired by the country’s premier NBA fanbase and passion for the game of basketball.

Fans can visit www.nbastore.com.ph and sign up for the newsletter to get access to exclusive offers on authentic NBA merchandise, and follow NBAStore.com.ph on Facebook and Instagram for more information on NBA product launches and brand highlights.

Filipinos can also watch NBA Republika Huddle on the NBA Philippines Facebook page, designed as a platform for local influencers, sports personalities and fans to discuss the latest events and happenings around the league.

For all the latest NBA news and updates, visit www.nba.com and follow NBA Philippines on Facebook and Twitter.

About the NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Titanomachy, Inc.

Titanomachy, Inc. (Titan) was established in 2010 as the first and only basketball collective in the Philippines. Founded on a shared passion and love for basketball, Titan set out to bring a new and unique perspective to the market through enriching experiences for basketball consumers. Titan has helped reshape the local retail landscape and continues to redefine how basketball athletes and fans engage with the game and its culture. Over the past decade, the company has built success in retail and e-commerce (www.titan22.com) and publishing (SLAM Philippines), among other ventures.