4th Regional Travel Fair Pushes for Domestic Tourism

Spearheaded by the revitalized Tourism Promotions Board (TPB) Philippines, the marketing arm of the Department of Tourism (DOT), the 4th Regional Travel Fair in Clark, Pampanga recently concluded with a wide range of activities such as business-to-business sessions, a two-day business-to-consumer exhibit, forums and pre-event tours to further increase nationwide domestic tourist arrivals while promoting sustainable tourism in private-public initiatives and programs. The four-day travel fair highlighted two main events: business-to-consumer exposition attended by hundreds of travel enthusiasts, and participated in by the biggest tour operators and local tourism officers in the country to market their special travel deals and promos; and the business-to-business travel exchange that enabled participating buyers and sellers to network and discuss investment opportunities to generate leads and sales. Present during the opening ceremony were (L-R) DOT Region 10 director Marie Elaine Unchuan, TPB Domestic Department OIC Nerissa Juan, Philippine Airlines Luzon Station area head Christopher Lebumfacil, TPB Corporate Affairs Sector acting deputy chief operating officer Joselito Gregorio, Cebu Pacific sales director Agnes Gupalor, and TPB Domestic Promotions – Sales Division OIC Cesar Villanueva.