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In a recent article published by trade industry portal Advertising & Marketing, Socialbakers, an analytics agency has ranked Vivo as the most loved smartphone brand by Malaysians with 6,514,169 interactions and 91,069 love reactions on Facebook.
According to analytics agency, the brand has been getting a lot of love because Vivo uses highly visual images for its content and are selling beautiful devices so the visual nature of social media makes it the perfect place to showcase its products and engage Malaysians.
In a statement to A+M, Charles Tidswell, Vice President JAPAC of Socialbakers said the company saw brands getting more love on social media last year than in 2017. According to him, this is a “good sign” as it meant that the brands consumers follow are posting content that are driving the deepest of Facebook’s reactions – love.
“Brands who want to get more ‘love’ from their followers need to make sure they have a clear understanding of their audience and what kind of content resonates with them. Having this information up front will enable the brand to develop content that will engage their audience and provoke interactions,” he said.
Tidswell said that posts that tend to tug on consumers’ heartstrings tend to be those that revolve around meaningful causes, pets, impressive landscapes and freebies. He recommends that marketers experiment to find out what their audience really loves while staying relevant and true to their brand.
Vivo arrived in Malaysia in 2014 and since then has grown in leaps and bounds introducing 40 smartphone models with local celebrities Dato’ Sri Siti Nurhaliza and Janna Nick as their official brand ambassadors.
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