AXA Shared Services Centre Launched

AXA Philippines, the leading global insurer, marked a major milestone in their transformation journey in the Philippines and Asia with the launch of their shared services hub in Manila. The hub is envisioned to help fulfill the company’s future-ready business strategy in the region and aims to be the IT hub for AXA in Asia, and later to Japan, serving as centers of excellence in actuarial product pricing and valuation. Photo shows (first row; L-R) Gordon Watson, AXA CEO of Asian Markets; Nicolas Galey, ambassador of the French Republic to the Philippines; Marc Blottiere, regional COO and CEO of Philippines and Malaysia Shared Services; Mary Harriet Abordo, PEZA deputy director general; (second row; L-R) Rahul Hora, AXA Philippines president and CEO; Dirk Marzluf, AXA Group chief information officer, and Laurent Estrade, French embassy economic counsellor.

*This is Press Release

Filinvest Mimosa+ Drives Growth Momentum in the North

As it breathes new life to Clark, Pampanga, Filinvest Mimosa+ Leisure City has been changing and invigorating the business and leisure landscape in the north with a progressive redevelopment masterplan. Integral to this plan is its 3.6-hectare sustainable office campus—dubbed Workplus—set amidst lush greeneries that is conducive for both work and wellness.

Being at the forefront of Filinvest Mimosa+’s vision to elevate the business industry in Clark, six office buildings are set to rise in Workplus within the next six years. Currently, two office buildings—called 1 Workplus and 2 Workplus—are already complete and ready to welcome corporations that are looking to expand their business in Central Luzon. This is another proof of the dynamism that Filinvest has been injecting into the Mimosa+ estate.

“With the opening of Workplus, we aim to not only bring in more business to Clark, but to also help increase employment in Pampanga,” notes Filinvest Cyberzone’s first vice president Janette Cordero.

With a total gross floor area of over 110,000 square meters and total gross leasable area of approximately 100,000 square meters, all Workplus buildings come equipped with fibre optic facilities that are best suited for business process outsourcing (BPO), information technology (IT), and knowledge-based companies, with ample surface and podium parking areas available. Furthermore, each structure strictly follows the green building guidelines of Clark Development Corporation to promote corporate social responsibility and true green living.

Also of particular note is how the office campus is filled with full grown Acacia trees and rich flora. Cognizant of this, Filinvest Mimosa+ collaborated with renowned designer firm H1 Architecture to devise an office campus master plan that is conscious of the natural landscape, where the positioning of the buildings, for example, was carefully composed in such a way that it moves around and blends with the trees. This creates a healthy, vibrant atmosphere that seamlessly integrates the landscape with the buildings’ architectural design.

Moreover, the building design features a "glass belt"—reflecting the landscape surrounding it from the outside—that breaks the volume and creates a sense of individuality in each of the buildings.

Other factors that set Workplus apart are the leisure destinations within Filinvest Mimosa+—the Quest Hotel and Conference Center-Clark, which is currently undergoing renovations to better serve both short- and long-staying guests, and the 150-hectare Mimosa Golf Course, which is the centerpiece that draws a steady stream of guests to the estate.

Filinvest Mimosa+ takes pride in a 201-hectare expanse of lush landscaping with an abundance of mature trees. Awarded with a long-term 50-year lease, the Filinvest Group continues to fulfill its plans of redeveloping the estate as it takes into account four major components: leisure, business, residential, and nature. In addition to the office campus, its vision includes a lifestyle mall and an al fresco retail strip, which will soon be home to various boutiques and unique dining concepts. Then, there’s the Events Grounds and an Events Pavillion for MICE (meetings, incentives, conferences, and events) and a residential phase that will offer the most beautiful countryside living spaces.

With all these dynamic developments, together with the recent uptick in BPO property demand, Workplus in Filinvest Mimosa+ is well-poised to lead the growth charge in the north, anchored on the vision set forth by the Filinvest Group: an integrated, balanced, and eco-centric masterplanned community.

*This is Press Release

PH receives USD 185.7M-worth of investments from SG

The Philippines (PH) continues to be an investment destination for Singaporean companies as USD 185.7 million-worth of investment pledges providing 1,920 job opportunities were signed at the sidelines of the 32nd Association of Southeast Asian Nations (ASEAN) Summit on 28 April 2018.

The Department of Trade and Industry (DTI) reported that the investment pledges will cover collaborative works on aviation, solutions for sustainable urbanization, as well as development of marine renewable energy, packaging, film manufacturing, information, communications technology, financial technology, water solutions, prefabricated projects, food, and blockchain technology.

“With our robust bilateral trade and investments ties, we are confident that these new business agreements will even deepen our relationship further. These will push Philippine-Singapore trade engagement to even greater heights,” said President Rodrigo Roa Duterte.

“With these investments coming in, I am fulfilling a personal commitment to my countrymen to bring them more job opportunities. That’s why I am appreciative of your investment in the Philippines. I promise you that when you invest in the Philippines, we will ensure that your investments will be protected,” the President added.

The President witnessed the presentation of six Memorandum of Understanding (MOU) and four Letters of Intent (LOI) signed between the PH business delegation—composed of Filinvest Development Corporation, Everhydro Corporation, Cebu Air, Inc., ICS ICT Support Service Corporation, Ascent Solutions Philippines Inc., and Jollibee Foods Corporation—and Singaporean companies, including Keppel Corporation, OceanPixel, SIA Engineering Company Limited, Hitachi Asia Ltd., Robin Village International Pte. Ltd., Ascent Solutions Pte. Ltd., and Golden Beeworks Pte. Ltd.

Trade and Industry Secretary Ramon Lopez also signed an LOI with the ASEAN Business Advisory Council Chairman Robert Yap, which involves a feasibility study on a suitable site for the implementation of a free online marketplace, SGConnect™ legacy project. 

Sec. Lopez also signed an LOI with Lepack Packaging Pte. Ltd. Director Lim Seong Nam, which will explore opportunities to help and assist micro, small, and medium enterprises (MSMEs) by developing innovative packaging.

In 2017, Singapore (SG) was PH’s 6th trading partner, 5th export market, and 7th import supplier with total bilateral trade valued at USD 9.34 billion. Exports of semiconductor devices manufactured on consignment basis also boosted PH export to SG by 1.16% in 2017.

Likewise, a significant growth of 378% (or Php 2.13 billion in 2017 from Php 444 million in 2016) approved investments from SG was noted in electricity, gas, steam, and air conditioning supply industry.  

Meanwhile, Secretary Lopez encouraged SG’s business community to join PH’s growth story by locating and expanding their businesses in the country.

“There are enormous opportunities for companies partnering with Philippines as the country is on its economic breakout,” said Sec. Lopez.

"The 6.7% GDP growth, increasing consumer base, and highly-skilled and young workforce complement the various reforms and infrastructure programs of the government, as well as new policies in enhancing business environment and competitiveness,” Sec. Lopez added.

The trade chief also highlighted PH’s preferential agreements and market access to Europe, the European Union and United States.

“We are a strategic partner as the Philippines is located at the crossroads of international shipping and airlines, and a natural gateway to the East Asian economies. With our preferential agreements to big economies, we can also provide access to the large US and EU markets,” Sec. Lopez concluded.

Halal Board to Unveil 1st PH Halal Export Develepment and Promotion Road Map

THE Philippine Halal Export Development and Promotion Board, composed of nine government agencies led by the Department of Trade and Industry (DTI), is set to unveil the comprehensive Philippine Halal Export Development and Promotion Strategic Road Map as it holds the first-ever Philippine National Halal Conference on May 2 and 3 in Davao City with the theme “Towards Making the Philippines a Respectable Player in the Global Halal Ecosystem.”

The strategic road map includes the launch of the approved Philippine National Halal Certification Scheme and the Accreditation Guidelines, two of the most important components of the PH strategic roadmap for the Philippines to be recognized as a major player in the global halal ecosystem.

The conference will also gather some of the major Halal global players to share their experiences and best practices in establishing a respectable and sustainable Halal ecosystem in their respective countries through lecture sessions.

Also happening during the conference is the Assembly of the Philippine Muslim Religious Scholars, where information sessions and lectures on development of the Philippine halal export industry in line with the aspect of the Sharia or Islamic law will be conducted. 

According to DTI-EMB, as the Philippines opens its door for the global Halal market, it also widens its horizon as it pursues cooperation from the global halal community.

During the sixth Halal Export Board meeting held on March 21 this year, the Board emphasized the need for the Philippine standard-setting bodies, such as the DTI, the Department of Agriculture and the Department of Health to develop the necessary standards for Philippine Halal to be recognized in the global halal ecosystem.

“With the first Philippine National Halal Conference, we are eyeing heightened collaboration among key stakeholders and institutions that will work together in the promotion and development of the Philippine Halal exports sector,” said DTI Trade and Investments Promotion Group Assistant Secretary Abdulgani Macatoman.

In April last year, the Philippines, represented by DTI Secretary Ramon M. Lopez, and Brunei Darussalam, represented by Pehin Dato Dr.  Mohammad Yasmin Umar, the minister of Energy and Industry at the Prime Minister’s Office, signed a memorandum of understanding (MOU) on the Halal Industry and Halal Export Development and Promotion.

The Philippines also signed a membership with the International Halal Accreditation Forum in December 2017. IHAF is an independent, non-government network of accreditation entities that are mandated to enforce halal standards in their countries and territories. The Philippine affiliation to IHAF is expected to pave the way for the entry and acceptance of Philippine halal-certified products to the member markets of the organization.

A similar instrument was forged between the Philippine Accreditation Bureau of the DTI and the United Arab Emirates Standardization and Metrology Authority of the UAE government on mutual recognition for Halal accreditation last February 2018 in Dubai.

Over 350 participants composed of Philippine micro, small, and medium-sized enterprises (MSMEs) with halal-certified products and services, including travel and tourism services sector; representative from government agencies; Philippine halal certification bodies; academe; Muslim and interested non-Muslim consumers; Muslim religious groups; concerned civil society groups; international major halal players; and other stakeholders are expected to attend the event.

Work Fun Day at SM Supermalls this May 1!

Lauding the dedication of hardworking Filipinos, SM Supermalls brings to customers the first Work Fun Day at SM celebration, delighting mallgoers with fun-filled activities, surprises and deals in 68 malls happening this May 1!

You can take your friends and the whole family to a fun day at the mall and begin the excitement by indulging in delicious dishes. From best-loved restaurants to discovering new flavors, gastronomic experiences await customers across the malls nationwide.

Looking for more mall adventures? You can invite loved ones to go bowling, ice skating, and even catch the latest movies at your favorite SM mall. These indoor activities are great ways to be entertained away from the summer heat.

There is also the Work Fun Bonus at The SM Store on May 1, where shopper can get a free P100 gift coupon with a minimum single-receipt purchase worth P3,000, and SM Advantage card holders get twice the fun with a P200 gift coupon.

Ongoing summer-themed #LetsPlayNowAtSM events are also set to treat everyone with interactive games and digital attractions for instant discounts and giveaways.

Don’t forget to spend time with your loved ones on May 1 and celebrate Work Fun Day at SM!

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For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. #EverythingsHereAtSM.

ALL SYSTEMS GO FOR 10TH ASEAN PARA GAMES IN MANILA

Department of Foreign Affairs (DFA) Secretary Alan Peter Cayetano, Chairman of the 10^th ASEAN Para Games, starts preparations for the 10^th ASEAN Para Games in Manila with the Philippine Paralympic Committee (PPC) and the support of the Philippine Sports Commission (PSC). The Games will be participated in by 11 countries competing in 20 sports composed of 400 events. The estimated attendance is around 2,000 para athletes, 1,000 team officials, 1,500 technical officials and 100 medical staff. A total of 4,000 local volunteers will be mobilized to assist in the staging of the games. Above, Secretary Cayetano shakes hands with PPC President Mike Barredo in the presence of (L-R) PPC Marketing Director Debbie Tolentino, Philippine Sports Commission (PSC) Commissioner Arnold Agustin and PPC Vice President Tom Carrasco Jr. This is the second time that the Philippines is hosting the biennial event after its 3^rd edition in 2005.

Earth Day Jam 2018 Let's Go!

Pre- Concert Activities

Exhibit and Booth Display Spearheaded by the Earthday Network Philippines ,this years’ exhibit will be participated by in by multi cultural sectors dedicated towards best environmental practices and sustainable communities

Film Showing Earthday Jam will premiere the French production “TERRA” among other Filipino environmental documentaries.

ART and JAM Sessions will unfold an afternoon activities of spontaneous drum beating workshop and demo with on the spot painting competition open to everybody of all ages.

A jury composed of internationally renowned artists will facilitate the activity with selected art work to be presented during the show.

The Main Program

8-Hour Music Jam EARTHDAYJAM 2018 spells an exciting array of more than 100 music artists representing various genre : pop, rock, hiphop, modern jazz, folk, electronic and world music.

Exciting segments include Newbie of the Year featuring a budding music artist with exemplary talents and skills. IDOL segment pays tribute to Filipino artist/s in recognition of their music legacy.

2018 GAIA Awards This year, GAIA AWARDS will have the following categories:

GREEN GOVERNANCE

GREEN INSTITUTION

EARTH FRIENDLY MUSIC ARTISTS and other SPECIAL CITATIONS.

Empowering short talks Resource speakers prominent in environment and civic society will discuss urgent concerns on this years’ Earthday Jam’s main focus: Water, Air and Solid Waste or Trash

Videos New exciting animations, AVPs and video teasers accents every segment of the concert making it a multi media presentation.

Interactive Trash Demo Collection On its second run and initiated by the SWEET (Solid Waste Enforcer and Educators Team )the activity is an experiential and actual trash collection participated in by the audience, interspersed three(3) times during the show.

SALAMAT CITATIONS

For NGOS organizations who have transformed poor communities to be self sustaining households through social enterprise and whose design is to serve the small people. NGOs whose vision is to involve all sectors of the society to work together to bring the poor into the economic system.

FUTURE GREEN On Line Interactive Activity This is a pre event on line interaction focusing new ideas and initiatives concerning renewable energy. These green ideas are posted by Earthday Jam’s social media followers. The DEPED will shortlist the TOP 10 unique ideas and initiatives to be announced in the Earthday Jam Foundation Facebook and acknowledged during the show.

GREEN POETRY

Initiatives from the Environmental Information Division of DENR, 3 winners are pre chosen with their GREEN Poems .The pieces are not longer than 30 lines in English, Filipino or Taglish. The awarding will take place during the show with Invited popular poets and students from UP deliver the winning poems .

"The Business of Football - Philippines" Set for May 18 at New World Hotel in Makati

Riding on the heels of the historic Asian Cup 2019 qualification the Philippine Men’s National Team, more popularly known as The Azkals, the Philippines is set as the perfect venue for the upcoming “The Business of Football - Philippines” one-day Conference.  

The event is organized by MMC Sportz Asia, best known for delivering the high-caliber annual SPIA Asia - Asia’s Sports Industry Awards & Conference (www.spiaasia.com), recognizing and celebrating Asia’s top achievers within the sports industry.

“The Business of Football – Philippines,” sanctioned by the Philippine Football Federation (PFF), is the first of its kind to take place in the country on 18 May 2018, from 10am to 5pm at the New World Hotel Makati. 

The one-day Summit will bring together all the key stakeholders of the football community in the Philippines from the rights holders, football clubs, agencies, brands, media, retail, real estate, and of course, the fans.  The overall objective is to educate and to discuss the current state of football in the Philippines, with the goal of being able to determine the strategy to make it the biggest spectator sport in the country. 

“There is so much un-tapped potential in the football-business in the Philippines, that we felt like it is time to bring all the key stakeholders together in one room, and to discuss the state of the game, and how we can develop the sport in the Philippines,” states Eric M. Gottschalk, CEO of MMC Sportz Asia Inc., the organizer of the conference. 

“The inauguration of the professional football league in 2017 and the recent international successes of both the men’s and the women’s national football teams should be a springboard for the sport to finally take off in a basketball dominated country.  But we noticed that the key stakeholders are still adapting a “wait-and-see” approach.” continues Gottschalk, “private investment is needed in sports infrastructure, retailers need to offer a wider range of equipment options to the participants, and the media needs to make football a regular news feature.  We are proud to launch this first get-together of the “Who is Who” in Philippines football with the overall aim to listen and learn about the vision for football in the country from a professional point of view, delivered by our partners from the AFC, PFF, PFL, La Liga, and supported by research and analytics from Dentsu, and SMG Insight.  We are excited to bring this event to Manila, and hoping for it to impact the development of football in the Philippines, and for it to become a regular feature on the annual sports events calendar.”

Philippine Azkals Team Manager Dan Palami says, "The Business of Football - Philippines, is timely, since it gathers all the relevant stakeholders in Philippine football in one venue.  It is high time we get our act together, and elevate the level of the sport, in time for the upcoming Asian Cup 2019.  Wherein the country, and the Philippine Azkals will have the opportunity to make a mark, and create history in the international football scene."

The conference will cover topics such as Football in South East Asia, State of Football in the Philippines, Why Brands Should Get Involved, Developing Football in Asia, Asian Cup 2019, Youth Academies, among others.

The event will also feature a Job Fair, wherein participants can explore careers in football, learn from industry leaders, and get to network with key executives in the industry.

Confirmed speakers include AFC Director Member Association Development Mr. Stuart Larman, La Liga Managing Director for SEA, Mr. Ivan Codina, Men’s National Team Manager Mr. Dan Palami, Men’s National Team Head Coach Mr. Thomas Dooley, Philippines Football League CEO Mr. Lazarus Jansen Xavier,  MMC Sportz Marketing CEO Mr. Eric M. Gottschalk, SMG Insight Managing Director Mr. Frank Saez, and PFF General Secretary Atty. Edwin Gastanes, among many others.

Organized by MMC Sportz Asia, the event is sanctioned by the Asia Football Confederation (AFC) and the Philippines Football Federation (PFF) and sponsored by La Liga, Dentsu, SMG Insight, RSportz and Platinumlist. 

Delegate passes are available online at Platinumlist (The Business of Football - Philippines) and priced at P2,750 for regular delegates and P1,500 for the student pass.

For more information, please visit: The Business of Football - Philippines

Experience an Action-Packed Day with AXN RED Summer 2018

SURF. SEA. SAND. That’s what summer is made of. But throw AXN into the mix, and prepare for a thrilling summer! AXN turns up the heat with an all-day action-packed event as it kicks off its summer campaign in the surfing capital of the north in AXN RED Summer 2018 on Saturday, April 28, at 8am in San Juan, La Union.

AXN dares its participants to push themselves to the limit with both physical and mental activities in AXN RED Summer Challenge. It’s an obstacle course that requires speed, wit, and endurance that is sure to give the participants an adrenaline rush. It’s perfect for the avid AXN fans who can’t get enough of all the thrill and excitement that its shows have come to offer.

The top three male and top three female challengers will win cash and exciting prizes from AXN and our sponsors!

Play and enjoy the booths from AXN’s sister channels’ Sony Channel, Animax and GEM.

Listen to music from Dayaw, and Nathan & Mercury.

Get active and enjoy the summer, only with AXN.

AXN RED Summer 2018 is co-presented by The All-New Mitsubishi XPANDER, and San Mig Light; co-sponsored by Yamaha, and Crizal Transitions; Official Hydration Partner is Summit; Marketing Partners are Belo, Kettle Korn, Chowking, and Greenwich; Official Fitness Partner is Gold’s Gym; and Online Media Partners are INQUIRER.NET and INQPOP!

DTI Readies Interventions to Lessen Impact of Boracay Island Closure

The Department of Trade and Industry (DTI) will assist affected workers and displaced micro, small and medium entrepreneurs to lessen the impact of the the six-month closure order of Boracay Island in Malay, Aklan.

DTI Regional Operations Group Undersecretary Zenaida Maglaya said that the agency has identified initiatives to cushion the impact to workers and entrepreneurs of the island’s shutdown on April 26.

“We recognize the importance of Boracay Island to our local entrepreneurs there. However, we would also like to ensure that the island maintain its pristine condition, which is why we have identified programs that will help local entrepreneurs,” Maglaya said.

DTI, a member of the Working Group on employment and livelihood and the lead agency in the establishment of the Operations Center/ One-Stop Shop in Boracay Island, has identified activities that may provide workers alternative income and other alternative markets for the MSMEs.

While the island is closed to tourists, MSMEs selling to Boracay will be given the chance to continue their businesses as DTI identifies alternative market outlets in nearby resorts and Pasalubong Centers.

Aside from these, the DTI will launch the Negosyo Serbisyo sa Barangay and come up with trainings, coaching and mentoring on business opportunities, online marketing seminar, and micro loans through the Pondo para sa Pagbagago at Pag-asenso (P3), among others.

ASUS Philippines Celebrates Partnership with Lazada by Supporting its Yearly Birthday Exclusive Sale Dubbed as “Birthday Festival”

ASUS Philippines joins the biggest and yearly online birthday celebration sale by Lazada by offering exclusive deals, discounts and premium bundle items when you purchase select items in all its official online stores.

Last March, the company formally announced that they will be opening three online “concept stores” namely – ASUS ZenFone Store, ASUS Republic of Gamers and ASUS Store which are all officially operated by ASUS Philippines together with its select key dealer partners.

The newly opened online stores will be ASUS’ gateway to its fans and other Filipinos end-users all over the country who want to purchase its whole range of product line from smartphone, notebooks, gaming laptops, motherboards, monitors, mini PCs, peripherals and all key devices conveniently through hassle-free online shopping experience. The ASUS ZenFone Store will be carrying the complete line-up of smartphones of the company and as well as the newly launched ZenFone 5 which is the most intelligent ZenFone ever because of its Artificial Intelligence (AI) capabilities. Moreover, ASUS Republic of Gamers is currently offering all its gaming machines in the newly opened online store which brings ROG closer to its fans all over the country. ASUS store on the other hand will be more focused on selling ASUS’ entire consumer line-up from mainstream notebooks, ultra-books, 2-in-1s, convertible, all-in-one and mini PCs and monitors.

Exciting products you can get from Lazada Birthday Festival

The ASUS FX503 series which is built to offer powerful performance with a portable perfection and one of the finest ROG Strix GL503 which allows its user master of the game to the next level.

If you’re a photo lover who wants to stand out from the crowd, ZenFone 5 Q is the perfect smartphone for you. Whether your favorite subject is eye-popping scenery, scrumptious food, urban exploration or simply fun times with the people in your life, the pocket-friendly ZenFone 5 Q turns your experiences into treasured digital memories. Its unique four-camera system has wide-angle lenses at both front and rear for capturing even more of what you love, wherever you are and whatever the situation. The ZenFone 5Q will have an exclusive bundle of a limited edition ZenFone 5 pullover hoodie for the first ten (10) online buyers.

The ZenFone 4 Selfie Lite helps you seize every shareable moment and portray the perfect version of yourself to the world. A 13MP Softlight selfie camera and ASUS SelfieMaster technology captures gorgeous selfie photos and videos with real-time beautification effects and lets you share them easily. Whether you’re capturing a special moment with friends or are taking the perfect selfie, ZenFone 4 Selfie Lite helps you put your best face forward and show your true beauty to the world.

While the gorgeous ZenFone 4 Selfie Pro lets you take perfect self-portraits, redefining what a selfie can be. Enjoy a great selfie experience with dual front facing cameras that let you capture more people, more scenery, and apply beautification effects with up to 2x greater light sensitivity. You can even capture the 4K selfie videos. Whether you are taking photos, shooting videos or live streaming, ZenFone 4 Selfie Pro with its SelfieMaster app helps you put your best face forward and show your true beauty to the world. These works of art are now just priced at PHP 7,995 and PHP 15,995 respectively during the Lazada Birthday Festival.

But if you love big battery smartphones, the ZenFone 4 Max is the perfect buddy for you as it is a smartphone designed to go the distance and accompany you on all of life’s adventures. Its high capacity 5000mAh battery with advanced power management and dual cameras keeps up with your active lifestyle and is always at the ready to capture extraordinary moments.

ZenFone 4 Max features an advanced dual-camera system designed to take your mobile photography to new heights. Its 13MP main camera is equipped with the wide, F2.0 aperture lens to capture clearer photos. Its 120° wide-angle camera lets your fit more scenery and people in the frame for dramatic landscape shots, better group photos, and a more convenient photography experience in confined indoor spaces.

Inside the sleek exterior of ZenFone 4 Max lies massive energy — a 5000mAh battery custom-crafted to pack maximum performance into minimum space. With so much power at your disposal, you can do more online, stream longer videos, and talk as much as you want without worry of getting through the day. With its high-capacity 5000mAh battery, ZenFone 4 Max can even be used to charge other mobile devices. Just connect your device to ZenFone 4 Max with the included USB On-The-Go (OTG) cable and enjoy the convenience of charging anywhere.

Maybe you are looking for a new laptop that offers the best of both worlds – beauty and elegance in one. The premium ASUS Vivobook E402 and Vivobook 15 are heaven’s answer to your prayers. The latest ASUS VivoBook E402 is an affordable 14-inch compact and lightweight notebook. It gives you a larger display, more than adequate storage, and is packed with technologies designed to enhance your computing experience, making it the best choice for daily productivity tasks and entertainment while the ASUS Vivobook X540 is crafted to offer great sound as it features round speakers that maximize every cubic millimeter of available chassis space to give you better low frequency performance and reduced noise. The extra-large 19.4cc chamber provides superior bass and excellent sound clarity. Both laptops are part of Lazada’s Birthday Festival and costs PHP 11,699 and PHP 33,999 respectively until April 25 to 27.

To know more about the activities of ASUS Philippines, head over to ASUS and ROG Philippines’ official social media pages. For hassle-free purchasing of ASUS and ROG products online please check out the official ASUS and ROG store in Lazada:

·   ASUS Official Store

·   ASUS Republic Of Gamers Official Store

·   ASUS ZenFone Official Store

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About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.