Johnson Health Tech is excited to announce the
retail launch of its Matrix line of cardio fitness equipment. Previously
available only in a gym or club setting, users can now experience the dynamic
performance and uncompromising design of Matrix products from the comfort of
their own home.
“For years Matrix Fitness has been a trusted
partner in the commercial fitness industry worldwide, and we are excited to
extend the Matrix brand to our home fitness customers,” said Mark Zabel, Vice
President, Global Marketing and Product Development for Johnson Health Tech.
“Matrix retail products are designed to bring a premium workout experience to
the home – ensuring our customers a higher level of satisfaction with their
fitness routine.”
Optimized for the home environment, the Matrix
retail line offers the same durability, performance and industry-leading
technology that fitness enthusiasts love about Matrix’s club-quality equipment.
With a compact design, the machines fit comfortably in the home workout space,
and the superior styling of the industrial design sets a new standard for how
home fitness equipment should look. Three different intuitive consoles give
users choices, whether they’re looking for an advanced experience that includes
access to their favorite apps, social media, premium entertainment, stunning
virtual journeys and much more, or a simple display with accurate, easy-to-read
feedback that tracks heart rate, distance, watts and other workout metrics.
The Matrix retail line includes:
Treadmills
– Offering the industry’s most advanced frame and deck combination, Matrix
treadmills strike the perfect balance between engineering and aesthetics. The
welded steel frame provides superior stability and the front wheel transport
makes moving the treadmill easy. The Ultimate Deck System combines a heavy-duty
frame, extra-thick deck and industrial-grade cushions for miles of durable
performance. Also available in a folding design, the deck can be lifted to a
near-90 degree angle and rolled away to save space. Additional performance
options include the exclusive Johnson Drive System providing unmatched
consistency and smoothness, available on the TF50.
Ellipticals
– The most compact, most comfortable and smoothest ellipticals in the industry,
Matrix ellipticals feature wheel- and track-free Suspension Elliptical
Technology, which reduces noise and friction, while providing a smooth,
consistent feel. Available on the E50 model, the exclusive Exact Force
Induction Brake offers smooth, easy and precise resistance changes at the touch
of a button.
Ascent
Trainers – Matrix Ascent Trainers deliver an
exceptionally smooth, ultra-comfortable exercise experience. The unique
suspension design with PerfectStride leveraged extensive research to combine an
ideal stride motion, ergonomically correct foot positioning, correct posture
and a variable stride length that adjusts as incline changes for a more
natural-feeling workout. Similar to Matrix ellipticals, the Ascent Trainers
feature wheel- and track-free Suspension Elliptical Technology.
Bikes
– Matrix exercise bikes are designed for users of all shapes and sizes and are
available in upright and recumbent bike designs. The upright and recumbent
bikes feature Matrix’s Dual Form Frame, which provides superior stability and
easy step-through access, as well as an ergonomic Comfort Arc Seat to maximize
support, and the Exact Force Induction Brake (select models), which makes it
easy to quickly and smoothly change resistance. The Matrix ES Indoor Cycle
offers a true-to-life riding experience with a smooth, heavy flywheel and easy
adjustments to give every user an ideal riding position.
The Matrix retail line will begin rolling out
in May at Johnson Fitness and Wellness concept store in Commercenter Alabang,
Muntinlupa City; Pioneer Center Kapitolyo, Pasig City; and SM City Clark,
Pampanga. For more information about
Matrix products, visit matrixfitness.com
About Matrix Fitness
Matrix
Fitness (www.matrixfitness.com),
a Johnson Health Tech brand, is the fastest-growing commercial fitness brand in
the world. Matrix is comprised of a complete line of cardiovascular and
strength-training equipment for health clubs and other fitness facilities. For
the first time, Matrix Fitness now offers a retail line with a focus on
cardiovascular equipment for the home fitness enthusiast.
About Johnson
Health Tech
Johnson Health
Tech, Inc. (JHT), Taiwan, is one of the largest fitness equipment manufacturers in the world and is home
to some of the most respected brands in the fitness industry, including Matrix,
Vision and Horizon. The company manufactures a wide assortment of fitness
equipment for both commercial and residential use, including treadmills,
elliptical trainers, exercise bikes and strength training equipment. Johnson
Health Tech’s global management headquarters is based in Taichung, Taiwan, with
global product development, marketing and engineering based in Cottage Grove,
Wis.
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