The National Basketball Association (NBA) and NBA Store Philippines, managed by International Athletic Trading Company, Inc. (IATC), donated Php 235,000 to Knowledge Channel Foundation, Inc. (KCFI) for the benefit of students of Yapak, Talaga, and Roman Tantiangco Elementary Schools, mountain communities in Morong, Rizal. NBA Store Philippines staged a retail promotion that donates a portion of NBA Name and Number T-shirt sales proceeds from Aug. 10 to Sept. 13 to KCFI to commemorate the 10-year anniversary of NBA Cares. The donation will fund multimedia learning resources and teacher workshops for the three public schools. Last Nov. 11, NBA Philippines Managing Director Carlo Singson and IATC Vice President of Marketing Bea Lim presented the cheque donation to KCFI Head of Access Doris Nuval at the NBA Store in Glorietta 3.
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