New Era and the National Basketball Association (NBA) announced today an expanded global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).
As the league’s official authentic
headwear provider, New Era will exclusively produce caps
for marquee NBA events, including the NBA Draft presented by State Farm®,
Conference Finals and NBA Finals, with key products like the NBA Draft Cap and
Official Locker Room Championship Cap. The multiyear deal comes as
the NBA celebrates its 20-year relationship with New Era, and will include marketing
and retail activations within league and team platforms.
“We’ve been a partner of the NBA for
many years and are excited for the opportunity to continue to work with such a
storied league and its outstanding teams,” said Chris Koch, President &
CEO, New Era. “We’re looking forward to
using team and league logos to bring unique designs and styles to the market
for both players and fans.”
As part of the expanded partnership, New
Era launched the 59FIFTY fitted headwear collection for the start of the
2016-17 season, and will unveil lifestyle-inspired products during NBA All-Star
2017 in New Orleans. Additionally, New
Era will produce all headwear silhouettes with current team marks, including
the 9FIFTY Snapback, internationally.
“We’re very excited to grow our
relationship with New Era and explore new ways to share premium product with
our fans,” said NBA Vice President, Global Partnerships Lisa Piken Koper. “The NBA Draft and Finals will reflect our
refreshed approach to the category.”
Merchandise will be available at www.NBAStore.com, www.neweracap.com, the Flagship
NBA Store on Fifth Avenue in New York City, all NBA team venues, and at New Era
flagship stores and retailers around the world.
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ABOUT NEW ERA
Since
1920, New Era has been hand-crafting the finest headwear in the world. Today,
with apparel and accessories lines, the
brand is a market leader rooted in sports and an influencer of street and
lifestyle culture around the globe. With
over 500 licenses in its
portfolio, New Era is the brand
of choice in the worlds of sport, fashion, music and entertainment. The
Company is headquartered in Buffalo, N.Y., and its products are sold in
more than 80 countries. For more
information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweracap.
ABOUT NBA
The NBA is a global sports and media business built around three
professional sports leagues: the National Basketball Association, the Women’s
National Basketball Association, and the NBA Development League. The league has established a major
international presence with games and programming in 215 countries and
territories in 49 languages, and NBA merchandise for sale in more than 125,000
stores in 100 countries on 6 continents.
NBA rosters at the start of the 2015-16 season featured 100
international players from 37 countries and territories. NBA Digital’s assets include NBA TV, NBA.com
and the NBA App, which achieved
record viewership and traffic during the 2015-16 season. The NBA
has created one of the largest social media communities in the world, with more
than one billion likes and followers globally across all league, team, and
player platforms. Through NBA Cares, the league addresses important social
issues by working with internationally recognized youth-serving organizations
that support education, youth and family development, and health-related
causes.
*This is Press Release
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