The MICHELIN Pilot Sport Experience (MPSE) blazes its way back to the Sepang International F1 Circuit in Malaysia for the 12th consecutive year. For over 25 days in August and September, Michelin will treat more than 600 selected invitees from Asia, the Middle-East, Oceania and Europe to another round of excitement and sheer driving pleasure in the iconic Malaysian track.
Dealers, brand stake-holders,
influencers and media were invited to participate in the event together with
twenty-five (25) lucky consumers from the Philippines, Vietnam, Malaysia,
Singapore, Thailand, Indonesia, Australia, Japan and Korea. They won their MPSE
trip by participating in Michelin Driving Passion, a social media
campaign conducted recently that reached 70 million consumers in the region.
Campaign participants were invited to describe and share the emotions they
experience when they are behind the wheels.
A shared passion for beautiful speed machines that will elicit unique
emotions awaits everyone at the MPSE. Guided by an elite team of professional
racing drivers and instructors, participants will drive premium racing vehicles
such as the Citroen DS3 R1, the Formula 4 car, the Renault Clio IV, the Lamborghini 2014 GT3 and a Formula
Le Mans 2-seater exclusively designed for this event.
Meeting motorsports champions who embody the spirit of the race and
getting to connect with them is part of what makes this year’s MPSE unique.
Special VIP guests in 2016 include Earl Bamber, former MPSE instructor who
raced his way to victory and became 2015 Le Mans champion, and Kris Meeke, winner
of the 2016 WRC Rally Finland.
At the MPSE,
Michelin will launch its new MICHELIN Pilot Sport 4 tyre, the newest arrival in
the MICHELIN Pilot Sport family. This tyre is specifically designed for premium sedans and sport cars
whose owners desire enhanced driving pleasure through superior performance, a
unique looks and safety. Participants will experience first-hand the tyre’s
excellent steering control and high level of reactivity during a dedicated
workshop.
Why does Michelin continue to organize and enhance MICHELIN Pilot
Sport Experience, year after year? “There is nothing that can better convey
our passion for performance than sharing it with our key stake-holders right
where it is most apparent; on
fantastic cars, in an iconic setting, with real racers, where one can feel,
touch and even smell the difference that MICHELIN tyres can make”. Michael Nunag, Chief Representative of
Michelin Philippines, said.
“The enthusiastic comments and the stronger engagement with the Michelin
brand which we see in our invitees every year are a clear confirmation that
MPSE is an extraordinarily effective platform to share our brand values and
make a lasting impression”.
The MICHELIN Pilot Sport Experience was first launched at the Sepang
International Racing Circuit in 2006 and has grown today into a key Michelin
annual event in the region.
For more information about the MPSE, please visit its website: http://pilotsportexperience.
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