Emerging
markets are leading the way with smart phone users in China (45.0
percent), India (36.7 percent) and Singapore (23.3 percent) the
region’s biggest adopters of digital wallets. The
results are based on interviews that took place between October and
December 2015with 8,500 people aged 18-64 across 14 markets in Asia
Pacific.
While
mobile banking apps (31.8 percent) are still the most widely used
among other new mobile technologies such as in-app shopping and
mobile NFC payments, digital wallets have seen the fastest uptake
over the last two years.
In
addition, consumers continue to embrace mobile shopping with half in
Asia Pacific having made a purchase using their smart phone in the
three months. Unsurprisingly, the markets that have seen strong
uptake of digital wallets are also where the majority of people are
using their mobiles to shop.
Overall,
close to half of respondents (48.5 percent) across the region have
made a purchase using their smart phone in the past three months, led
by those in India (76.4 percent), China (76.1 percent), South Korea
(62.0 percent) and Thailand (61.1 percent).
India
also tops the region in growth rates, with the number of people
shopping on smart phones rising by 29.3 percent from two years ago,
followed by Vietnam (17.7 percent) and Singapore (17.1 percent).
Australians
(23.7 percent) and New Zealanders (16.2 percent) are the least likely
to shop online via their mobile phones.
More
than half of the respondents across Asia Pacific (53.9 percent) cited
convenience as the key driver for shopping on their smart phone.
Other motivating factors include the ability to shop on the go (42.9
percent) and the growing availability of apps that make it easy to
shop online
(41.4 percent).
Clothing
and accessories (35 percent), personal care and beauty products (20.9
percent) and movie tickets (20.4 percent) are the top
mobile shopping purchases amongst Asia Pacific consumers. Close
to half ofM
consumers in China (46.4 percent), India (42.5 percent) and Korea
(42.1 percent) shop for clothing and accessories on their smart
phone.
In
the Philippines, an increase in mobile shopping was also noted, with
40.9 percent purchasing an item via smart phone in the past three
months. Similar to their counterparts in Asia Pacific, Filipinos’
top mobile shopping purchases are 31.5 percent clothes and other
fashion accessories, 21.7 percent personal care and beauty products,
and 18.3 percent home appliances. Filipinos point to being able to
shop on the go and convenience as primary reasons for mobile
shopping.
When
it comes to new mobile technologies for business and online shopping,
33.5% of Filipinos are more familiar and likely to use mobile banking
apps. Digital wallets come second at 17 percent, which has risen
from 10.3 percent in the past years.
Raj
Dhamodharan,
Group Head, Digital Payments, Asia Pacific, MasterCard commented
“New forms of mobile payment
technology, such as MasterCard’s digital wallet MasterPass,
are making transactions easier and safer, online, in-app and
in-store. As more and more merchant apps provide shopping and
services, consumers need a digital wallet that provides the best
balance between security and convenience. We are already seeing that
demand in many markets in Asia Pacific from India to Singapore to
Australia. In Singapore for example consumers are using their
MasterPass wallet to pay their bills and book
taxis. In each
of these cases we worked with merchants to enable safe and simple in
app payments using MasterPass."
# # #
About
MasterCard
MasterCard (NYSE:
MA), www.mastercard.com,
is a technology company in the global payments industry. We operate
the world’s fastest payments processing network, connecting
consumers, financial institutions, merchants, governments and
businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as
shopping, traveling, running a business and managing finances –
easier, more secure and more efficient for everyone. Follow us on
Twitter @MasterCardAP and @MasterCardNews, join
the discussion on the Beyond
the Transaction Blog and subscribe for
the latest news on the Engagement
Bureau.
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Appendix:
Data
%
of respondents who have made a purchase using a smartphone
|
|
2015
|
2014
|
2013
|
|
Asia
Pacific
|
48.5
|
45.6
|
38.6
|
|
Australia
|
23.7
|
19.6
|
24.8
|
|
China
|
76.1
|
70.1
|
59.4
|
|
Hong
Kong
|
42.9
|
38.2
|
40.0
|
|
India
|
76.4
|
62.9
|
47.1
|
|
Indonesia
|
55.5
|
54.9
|
46.7
|
|
Japan
|
31.3
|
25.8
|
22.9
|
|
Korea
|
62.0
|
53.8
|
47.6
|
|
Malaysia
|
45.5
|
45.6
|
31.5
|
|
New
Zealand
|
16.2
|
20.7
|
15.0
|
|
Philippines
|
40.9
|
34.0
|
32.8
|
|
Singapore
|
48.5
|
36.7
|
31.4
|
|
Taiwan
|
46.6
|
62.6
|
45.2
|
|
Thailand
|
61.1
|
58.8
|
51.2
|
|
Vietnam
|
51.7
|
45.2
|
34.9
|
%
of respondents who currently use digital wallets
|
|
2015
|
2014
|
2013
|
|
Asia
Pacific
|
19.5
|
11.2
|
9.7
|
|
Australia
|
13.6
|
4.6
|
2.4
|
|
China
|
45.0
|
28.5
|
32.0
|
|
Hong
Kong
|
11.2
|
7.0
|
7.2
|
|
India
|
36.7
|
24.4
|
13.6
|
|
Indonesia
|
11.1
|
15.6
|
9.8
|
|
Japan
|
7.7
|
2.3
|
2.8
|
|
Korea
|
13.4
|
9.8
|
11.8
|
|
Malaysia
|
11.0
|
12.2
|
6.2
|
|
New
Zealand
|
9.5
|
1.6
|
1.6
|
|
Philippines
|
17.0
|
10.3
|
10.8
|
|
Singapore
|
23.3
|
5.7
|
4.4
|
|
Taiwan
|
13.0
|
13.8
|
9.8
|
|
Thailand
|
7.6
|
6.8
|
11.4
|
|
Vietnam
|
15.9
|
14.0
|
11.8
|
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