Calata Corp breaks Guinness Record with ‘Lechon Party’

Photo from BusinessMirror

Calata Corporation, one of the biggest agribusiness conglomerates in the country, recently mounted a grand “Lechon Party”, achieving a Guinness World Record on the largest serving of roast pork. Held at the Liwasang Aurora, Quezon City Memorial Circle, this event also served as celebratory feast and an early Christmas treat for the less privileged residents of Metro Manila, as part of the company’s 16th anniversary.  

Previously, the Guinness World Record on the largest serving of roast pork was held by Mexico where they served 3,094.2 kilos of cochinita pibil, a popular roast pork dish in its Yucatan region.  Calata Corporation topped the record by serving 4,046 kilos of the country’s well-loved version of roast pork – the lechon.

“This year, we celebrated our 16 successful years in the business by giving back to the community instead of having a lavish party. This is a very momentous occasion for the Philippines, to break the Guinness World Record for the ‘Largest serving of lechon’,” shared Joseph Calata, Chairman and CEO of Calata Corporation.

Calata Corporation is the largest retailer and distributor of top agrochemical brands, feeds, fertilizers, veterinary medicines and seeds throughout the country. Calata Corporation also owns and operates a chain of retail stores named AGRI, the largest retailer of the country’s choice brands such as AGRI Crop Protection, Heisenberg veterinary medicines, Thomson and Hine, as well as Ivansmith agrochemicals.

Calata Corporation’s “Lechon Party” reflects how much the company values achievement, success, gratitude and kinship.  Indeed, it’s a great way to kick off the holiday season by sharing their blessings with the less privileged and gathering family and friends.