For eight years now, Earth Hour have been creating tremendous impact on the global awareness of climate change. More people around the world are beginning to understand the significance of going beyond one hour to really make a difference. The Philippines, once proclaimed as the "Earth Hour Hero Country" for having the most number of participating communities, will once again try to take the lead – thanks to private companies like SM Supermalls.
All 52 SM malls around the country and six in China will simultaneously turn off their lights to show SM's continued support to the annual Earth Hour climate change awareness campaign of World Wildlife Fund for Nature (WWF). With all SM malls hosting Earth Hour ceremonies for its respective communities, it will not be surprising if the country becomes a "hero" again for this environmental campaign.
All SM malls will provide the crowd with inspiring videos leading to the switch-off countdown. After the lights have been switched off, candles will be distributed to the crowd while an exciting lineup of entertainers will be presented for free.
SM Mall of Asia will be the host mall for the ceremony, with candidates from Ms. Earth as guests, among others, and AVP for Operations Mr. Perkin So to lead the switching off of the lights.
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