Industry expos on Beauty, Health and Wellness fuel collaboration in preparation for ASEAN integration

As the Association of South East Asian Nations (ASEAN) prepare for full integration by 2015 under a single ASEAN Economic Community (AEC), which is one of the main objectives of the region's economic integration, a key challenge is to find balance with regard to coherence and cooperation among member countries.

However, the emergence of many relevant industry expos and conferences, particularly in the beauty health and wellness sectors, is seen as the key ingredient in providing that balance and more importantly, make the planned integration a seamless and thorough activity.

This collaborative economic environment among nations of varying race and cultures will be unmistakably evident in a one-of-a-kind event called "International Beauty, Health and Wellness Expo," which is held from September 26-28, 2013 at the SMX Convention Center in Pasay City, Philippines.

The "International Beauty, Health and Wellness Expo," organized by Ex-Link Management and Marketing Services Corporation, is expected to attract more than 10,000 buyers/trade visitors from here and abroad, and participated in by more than 200 of the country's established and up-and-coming movers and shakers in the Health and Beauty, Fitness and Style, and Wellness and Relaxation circles. It will be the perfect avenue for sponsors and participants to meet, converge, exchange ideas and knowledge, establish market linkages, collaborate and agree on mutually beneficial transactions with the hope of growing the industry further and make it one of the strongest business sectors in the region.

Day one of the expo highlights the opening talk of Dr. Enrique "Eric" Tayag, Asst. Secretary of the Department of health with the "Go for Health program," will fire up the first day followed by the personality development seminars, fashion and styling sessions, discussion of fashion trends in the social media, an Anniversary Dance Competition launch dubbed as "Healthway Medical Dance for Health...A healthy way to live"... featuring its corporate partners will sure to enliven the stage area with a fashion show from one of the country's top fashion institutes round up the first day.

Meanwhile, talks on health, beauty, skin care, alternative medicine, stress management, personal mastery seminars are set on the second day with Zumba party with the expo highlight dubbed as Health and Wellness Summit.

On Day Three, learn physical fitness techniques, martial arts and sports from some of the country's renowned sports and fitness gurus.