Dazzle your Christmas on a Budget!

Who says you can’t share the joy and be merry when you’re on a budget? Gone are the days when we live to cash out freely on Christmas gifts. But the hunt for great holiday presents live on and choosing items that won’t put a hole in your pocket is the smartest, merriest way to go.

Tutuban Center and its popular year-long Tutuban Night Market offers numerous suggestions that range from holiday party outfits to unique Christmas gift suggestions. Take your pick on home accents, kitchenware, colourful accessories, gadgets, clothes and adorable knick knacks that will definitely lighten up your holiday spree.  And when you get hungry, dine at the newly renovated Tutuban Center’s Food Street where you can find a wide variety of fresh grilled meat and seafood that are cooked to perfection.

So spring up a step to Tutuban Center and its festive Night Market where holiday on a budget means shopping galore!

    Grab these gadgets for as low as Php200.00 to Php700.00 by My Phone.
  

Gowns& dresses galore starting Php250.00 to Php1,500.00. Suit up! Men’s formal wear for only Php5,000.00 for a set.

   For Him, For Her & For Baby. Clothes, toys, cosmetics and accessories starting from Php100.00 and up.

    Home sweet home with curtains ranging from Php250.00 and up per panel and pillows from Php50.00 and up.

 Light up the room with these stylish lamps at Php50.00 and up.

    Grilled meat and seafood starts at Php50.00 up to PhpPhp500.00 for group meals.

What are you waiting for? You can still avail these items in cheaper price but in good quality. Perfect gift on any occasion. Happy holidays!

Healthy and dust-free— a must have home for Christmas

Of course, people would want the newest gadget, chic clothes, a cute pet, a cute toy for the toddler, or perhaps even a new home for Christmas. Who wouldn’t?

But there are those who place health and well-being for the whole family on top of their wish lists for the Yuletide season. It’s totally irrelevant having these gifts if you’re not healthy and can’t use and enjoy them, right?

So it’s best to keep healthy and worry-free, and start by keeping the home clean and rid it of other threats, in particular the dreaded “dust mites,” those dangerous micro-organisms that can bring harm health-wise to anyone regardless of age or gender. And the best way to get rid of dust mites this Christmas in the home of a relative or a friend—or perhaps even your own home—is by giving them the Raycop UVC Anti-Allergy Cleaner.
 
Why dust mites? The most perilous part there is by having direct contact with their “droppings” or “feces.” Depending on the level of allergic reaction of an individual to certain allergens such as dust mites, it can cause various respiratory problems like asthma for children and also adults, colds, cough, or even allergic rhinitis and skin rashes to some.

Usual suspect places are our beds and mattresses, carpets, pillows, curtains, blankets and linens. Laying on these places, particularly on mattresses which would normally have around 100,000 to more than 10 million dust mites, would surely have unpleasant effects on your health. Shaking mattresses or bringing them out under direct sunlight will not get rid of them. In one of their studies, the Tokyo Allergy Research Center indicated that even direct exposure to the sun’s rays for up to 6 hours will not be enough to kill the dust mites.

With these in mind, there’s no other way but to kill those dust mites, and Raycop UVC Anti-Allergy Cleaner is so far the most effective way. It kills 99% of bacteria and almost 94% of dust mites, and also even the fearsome H1N1 Influenza A virus based on studies done by the Tokyo Allergy Research Center and the Japan Food Research Laboratories, through the use of its patented 3-step allergy care system: vibrating, sterilizing and double-filtering.

Aside from using “UVC” (ultra-violet “C” rays, which is less harmful to humans) rays, this new home companion has a Vibrating Pad that shakes particles and dust mites away from mattresses, pillows and other fabrics and linens at a speed of 3,600 times per minute, making sure that even the most stubborn dust mites are removed.

Its UVC Sterilization lamp, using lamp technology from Philips and Sankyo that contains a highly efficient and effective 253.7 nanometer wavelength, the same germicidal ultraviolet wavelength used in hospitals, clinics and laboratories, exterminates bacteria to leave target surfaces germ-free. And the Raycop cartridge filter captures the larger particles and traps them so they cannot go back to the room and helps extend the life of the Micro Allergy Filter, which is the one that traps the smaller particles to make sure they do not escape as well.

It’s Christmas so naturally, you wouldn’t want to be sick while everyone’s celebrating. So enjoy your wonderful gifts this Christmas and remain healthy as well by keeping your home dust mite and allergen-free—all through the power of the Raycop UVC Anti-Allergy Cleaner.

The Raycop UVC Anti-Allergy Cleaner is available at Rustan’s Department Stores, S & R, Landmark, Wilcon Builder’s Libis and soon at Abensons. For more information about the Raycop product line and its outstanding features, visit www.raycop.com.

Chinoy TV launches business reality TV show

CHInoypreneur is an advocacy project of Chinoy TV in cooperation with Philippine Franchise Association (PFA), Go Negosyo, Mansmith and Fielders and the Alliance of Filipino-Chinese Students (AFICS) wherein the primary aim is the promotion of entrepreneurship among the youth and to help improve the current state of Chinoy owned businesses by educating them with different tools, technologies and strategies in the fields of leadership, marketing, finance, information technology, human resources and etc. that would enable them to compete with the bigger and more established companies.  CHInoypreneur is also a movement which aims to foster unity among the Chinoy community in different industries.

To kick-off CHInoypreneur 2012, CHInoypreneur Day which is co-presented by Multiply.com was held last September 1 in Binondo Manila. It was a one-day business event that gathered the most influential business experts in the country today. The business gurus who shared their knowledge and insights were Samie Lim for franchising, Josiah Go for marketing, Randell Tiongson for finance, Paulo Tibig for basics of entrepeneurship and Michaelangelo Lobrin for positive mindset.

CHInoypreneur Challenge 2012 is a business reality show that will be participated by college students from De La Salle University, Ateneo de Manila University, University of Sto. Tomas, Philippine Cultural College, Chang Kai Shek College, University of the Philippines, and University of Asia and the Pacific. The show aims to provide a training venue that would allow them to sharpen their entrepreneurial skills by providing them real life business experiences.

Chinoypreneur will air in Chinoy TV on Net 25 starting this coming October.

“CHInoy TV” is the only Filipino Chinese television show that features Chinese heritage and how it harmonizes with the Filipino culture. It is committed to promote both cultures by featuring Filipino-Chinese lifestyle to its viewers and it is the only show that caters directly to the Filipino-Chinese community.

The show features about successful Chinese personalities, establishments, fashion, travel, entertainment and other happenings surrounding the Filipino-Chinese community.  Chinoy TV airs every Sunday 1030am with replays on Tuesday 11pm and Saturday 1030am.

GoodAh!!! partners with VIVA

 
VIVA Entertainment, Inc. owner Vic del Rosario, Jr. sealed partnership with iconic food brand GoodAh!!!, the quick service restaurant (QSR) chain that pioneered the all-day, all-night, “25-hour” food service concept in the country.

Del Rosario, Jr., popularly known as “Boss Vic,” decided to buy into GoodAh!!! and contribute in growing the brand further. He sees GoodAh!!! opening more branches to give the new generation of Pinoy fast food diners the opportunity to enjoy great-tasting, Filipino comfort food.

Shown in photo are (L-R), Timothy James Yang, President of GoodAh!!!; Vicente Del Rosario Jr., VIVA Entertainment, Inc. owner; and GoodAh!!!directors Richard Yang, Jose Antonio Soler and Andrew Mendiola, during the contract signing.

For more information about GoodAh!!!, visit their Facebook page at www.facebook.com/goodahopen25hours

Raycop brings cleaner air for everyone

At the Raycop presscon are (from left) Bukang Sems Co., Ltd. President Dr. Sung Jin Lee, Zinven International Corp. General Manager Catherine Dy and Allergologist Dr. Manuel Po of Fe Del Mundo Hospital

The threat to the health and well-being of Filipino families’ and homes’ brought by various bacteria, allergens and those dangerous dust mites now has a new nemesis: the Raycop UVC Anti-Allergy Cleaner.

Launched today in Pasig City, the Raycop UVC Anti-Allergy Cleaner is a compact, easy and totally convenient smart vacuum cleaner that uses “UVC,” a type of germicidal ultraviolet ray that has been safely and effectively used for disinfection in hospitals, clinics and laboratories for decades.

Using “UVC,” the Raycop UVC Anti-Allergy Cleaner has been proven to effectively eliminate 99% of bacteria and almost 94% of dust mites, and even shown to deactivate the perilous H1N1 Influenza A virus, according to studies done by the Tokyo Allergy Research Center and the Japan Food Research Laboratories.

The Raycop UVC Anti-Allergy Cleaner uses a patented 3-step vibrating, sterilizing and double-filtering cleaning process to remove the bacteria. The vibrating pad first shakes the bacteria and dust mites from the fabric. Then, a powerful UVC sterilization lamp takes over by killing these dangerous bacteria, dust mites and virus. Lastly, the Raycop UVC Anti-Allergy Cleaner’s powerful vacuum sucks the dead dust mites and bacteria and then traps them using a Micro Allergy Filtration system to make sure they don’t re-enter the room and land again on any fabric.

This cleaning device is designed for use in homes, offices, hotels, lodges, or just about any structure where there are beds, linens, sofas, curtains, futons, cribs, beddings, pillows and other types of furnishings that use fabrics. These are where microscopic allergens, bacteria and the dreaded dust mites that attack both adults and children usually stay deep beneath the fabric, and cannot be removed by mere shaking. 

Magnus series

The traditional practice of Filipino families, particularly with family members who are susceptible to air-borne allergens, is to take out the beddings or fabrics and place them under direct sunlight to remove allergens, bacteria and dust mites. Studies made by the Tokyo Allergy Research Center, however, revealed that direct exposure to sunlight even for up to 6 hours only manages to remove dust mite population by only 3.8%. But now that the Raycop UVC Anti-Allergy Cleaner is available in the Philippines, this practice of putting beddings under the sun will now be a thing of the past.

“We know that dust mites, allergens and other types of bacteria are common problems in Filipino homes that affect family members with respiratory ailments. However, through the Raycop UVC Anti-Allergy Cleaner, they can now eliminate these bacteria faster, safer and more effectively so they won’t have to take their beddings out into the sun,” explains Catherine Dy, General Manager of Zinven International Corp., the exclusive distributor of Raycop UVC Anti-Allergy cleaner in the Philippines.

“Our goal as a company is to provide homes all over the world with a cleaner and healthier environment with the use of the Raycop vacuum cleaner. We believe that Filipino homes deserve the best products they can have to clean their homes, and we know that Raycop is the product they can truly trust,” says Sung Jin Lee, President of the Health and Home Appliances Division of Bukang Sems Co., Ltd., makers of Raycop.

Available in the Philippines will be two models: the “Smart” and “Hera” product lines.  Raycop “Smart” is the original model and best-selling Raycop product, with more than 1,000,000 units sold in more than 30 countries. This lightweight model kills 99% of E.Coli, Staphylococcusand Candida bacteria, and kills almost 94% of dust mites. It has a replaceable Micro Allergy Filtration filter that filters more than 99.97% of dust remnants and keeps cleaning with utmost efficiency. 

Smart series

 On the other hand, the Raycop “Hera” is the latest model in the Raycop line, boasting of an ergonomic design and comes with a removable handle. Its double vibrating pad removes allergens more effectively and has the same bacteria- and allergen-killing efficiency as that of the Raycop “Smart.” Both products come with a transparent window that tells the user when it is time to empty the dust bin of particles.

Hera series

The Raycop UVC Anti-Allergy cleaner is the first anti-allergy vacuum cleaner with the Seal of Approval of the prestigious British Allergy Foundation, the Trophée de la Maison from the French Consumers’ Union and the LOHAS Seal of Approval from the Korea Standards Association. Sold in more than 30 countries around the world including the United States, Germany, France, the United Kingdom, Japan and South Korea, Raycop UVC Anti-Allergy cleaner is manufactured by the Health and Home Appliances Division of Bukang Sems Co., Ltd., the global and award-winning Incheon, Korea-based company whose aim is to help people live healthier and create a better home environment.

For more information about the Raycop product line and its outstanding features, visit www.raycop.com.

Conquering the Challenge of Changing Business Landscapes

In a constantly changing marketing landscape subject to unpredictable interactions between market forces, it is necessary to be updated on emerging trends and practices in the field of Marketing. According to a Philippine Marketing Association (PMA) official, it is crucial to be always a step ahead and to always ask “what’s next” in order to maintain competitiveness.

“It’s every marketing professional’s responsibility to be aware of new developments and trends in marketing to be able to grow and sustain the business and even become globally competitive,” explains Gwenn Albarracin, PMA President, adding that practices aren’t always timeless and professionals may be employing strategies that are no longer applicable or may need certain tweaks to be effective.

She shares that there are a lot of promising new theories in the field that may change or re-define marketing practices. Among which are ‘Marketing 3.0’ and ‘New Wave Marketing’ espoused by the Founder and CEO of MarkPlus Inc. – a leading marketing professional service firm (Consulting, Education, Research, Media) based in Indonesia and Malaysia – Hermawan Kartajaya.

“Kartajaya perceives changes in the business landscape as an indication that marketing has turned from vertical to horizontal; that it should no longer be viewed from a top-down perspective but should be seen as a level playing field instead,” adds Albaraccin.

Described as a unique combination of practitioner and theorist, Kartajaya has written several international books and has even co-authored some with the Father of Modern Marketing, Philip Kotler.

His co-authored book, Marketing 3.0: from Products to Customers to the Human Spirit, explains that there are three forces that set forth the birth of Marketing 3.0: The Age of Participation and Collaborative Marketing, The Age of Globalization Paradox and Cultural Marketing, and The Age of Creative Society and Human Spirit Marketing. It also describes Marketing 3.0 as the period by which practices are very much influenced by changes in consumer behavior and attitude.

He will be among the speakers in the upcoming Asian Marketing Conference to be held on July 19-20 at the Makati Shangri-La Hotel. Albaraccin says that Kartajaya’s insights will be helpful in understanding how practitioners and business owners can adjust strategies and practices in response to political, technological, socio-cultural, economic changes in the business scene.

As one of the “50 Gurus Who Have Shaped the Future of Marketing” by the Chartered Institute of Marketing United Kingdom, sharing theories and experiences has been a fact of life for Kartajaya, “I have been speaking in several marketing conferences since 1995 in US, Asia, Europe, and Australia. In fact, I have been in the Philippines several times already for various speaking engagements.”

He claims that global marketing practice has a lot of shortcomings. “There are generally a lot of bad practices that we should slowly do the correction. I hope that the attendees of the upcoming Asian Marketing Conference will be part of correcting these bad practices and become aware that Marketing is shifting from ‘vertical’ to ‘horizontal.’”

Albarracin encourages marketing practitioners and key decision-makers to take part in this opportunity to learn from globally-renowned experts and interact with fellow practitioners. “As marketing professionals, we need to play an active role in advancing our knowledge of the craft and be able to better conquer its challenges,” she concludes.

For more information about the Asian Marketing Conference, kindly visit www.asianmarketingconference.com or call +632 634-5722.

Harnessing Youth’s Community-changing Ideas

After a series of rigorous nationwide screenings in search for the best social marketing ideas around the country, Unilab Ideas Positive has chosen 12 student teams to implement their community-changing projects with a seed money of P100, 000 each. To help them prepare for their project implementation, Unilab Ideas Positive gathered these teams in a 3-day social marketing boot camp led by the country’s topmost and well-known social marketing practitioners at the Unilab Bayanihan Center in Mandaluyong City.

Among the 12 finalists, Team Five for Life (Metro Manila), Tamang TEAMpla (Metro Manila), Team Kabataang Katipuneros (Iloilo City) and Team Green Label (Davao City) focused their efforts on solving their community’s main issue of malnutrition through fun and innovative ideas such as nutrition plate guides and cooking contests. Meanwhile, Team Ba (Baguio City) and Team FNEC (Bicol) focused on improving the hygiene practices of Benguet school children and Muslim Maranao settlers respectively.

Taking on the challenge of environmental care and preservation, Team Protogenia (Batangas) proposed to train the Badjaos of Batangas on how to best utilize their surroundings for methods of self-sustenance while Team W.A.Y.A. (Iloilo City) suggested a mussel-conservation campaign. On the other hand, water-oriented projects were recommended by Team Matalaw (Batangas) and Team JEYTUDITUSI (Cavite) as they sought to establish clean-up efforts for their rivers while Team Bang (Cebu) and Team Transits (Cebu) developed water-filtering systems.

“Unilab Ideas Positive was developed to create meaningful change towards the nation. We seriously take our role as a health and wellness company in building the nation, which is the reason behind the nationwide expansion of the program this year,” shared Unilab Ideas Positive program lead Barry Barrientos. “Knowing that change starts with small steps, we built Unilab Ideas Positive to partner with and give a platform for the youth to ‘positivize’ the Philippines in true Bayanihan spirit, one community at a time.”

The 12 teams took time to pose for a shot during the boot camp

As part of their learning adventure, the students spent time with the country’s best industry practitioners: social marketing guru Dr. Ned Roberto, social entrepreneurs Mark Ruiz, Reese Fernandez-Ruiz, Jayson Lo, Krie Reyes-Lopez and Chit Juan, and creative and communication strategist Peachy Pacquing. Dr. Ivanhoe Escartin of the DOH National Center for Health Promotion gave the students an overview of the country’s health and wellness landscape. Meanwhile, social marketing consultants and academicians Harvey Keh, Ma. Christine Reyes and Dr. Sylvia Claudio, among others, dug into the implementation details of the students’ projects to ensure smooth rollout. Social advocate Jay Jaboneta and award-winning director Jim Libiran also inspired the participants with their stories of their own advocacies.

The teams were also brought to the Gawad Kalinga (GK) Enchanted Farm in Bulacan to witness social marketing and innovation in action, led by a talk by GK Founder and President Tony Meloto.

The Unilab Ideas Positive 2011 winners—Grand Winner Team High 5, Runners-up Team AweEights and Team KaBaLiKAT—also shared their boot camp and project implementation experience.

 “Assuming our newfound roles as agents of positive change in their chosen communities, we have learned the basics of social marketing and even immersed ourselves in actual social marketing practices in preparation for our very own project implementation,” shared Jhanette Co of 2011 Unilab Ideas Positive Grand Prize winner, Team High 5.

In the next six months, all 12 student teams will be implementing their projects in their respective communities, mentored by social marketing practitioners from around the country. From the 12, the five most successful youth teams in project implementation will advance to the finals for a chance to become the Unilab Ideas Positive 2012 grand winner.

For more information on the event and each team’s progress, visit www.Facebook.com/Unilab.IdeasPositive and www.unilabideaspositive.com. Follow us on Twitter via @ideaspositive.

Dine with Dad at Tokyo Café

To the man whose strong arms carried you, taught you how to ride a bike, helped you carry your heavy bags, fixed broken things that you needed, protected you, and drove miles for you to see interesting places. For all those great moments when he was at your side―guiding, helping, and teaching you―Dad will indeed always be the first and greatest man in your life.

Tokyo Café celebrates Father’s Day by giving you a chance to treat him to dishes that resemble his prime significance in your life. Because Tokyo Café understands how special he is to you, the Japanese-style family restaurant offers a selection of menus fit for a king―the Wagyu.

This delectable beef, grown from the Wagyu cattle in Kobe, Japan, is considered the premium cut of beef because of its extensive marbling. For years, it is known throughout the world as a notable part of the menu with a globally royal price. Simply put, Wagyu is the Rolls Royce of steaks. And like dads who deserve a power-packed meal to keep them strong, Tokyo Café offers its customers two of its great selections: the Tokyo Wagyu Burger Steak and the Tokyo Wagyu Burger.

Twice the size of a regular beef patty, Tokyo Cafe’s Wagyu Burger steak’s juicy beef

patty oozes with tender goodness and lathered with Japanese steak sauce. Comes with  

a carb-load of baked potato and a crunchy coleslaw salad.

The Tokyo Wagyu Burger Steak has twice the size of a regular beef patty. Tokyo Cafe’s juicy beef patty oozes with tender goodness and lathered with Japanese steak sauce. Freshly prepared and cooked to perfection, the Tokyo Wagu Burger Steak is paired with a carb-load of baked potato and a crunchy coleslaw salad.

Experience the exceptional big and bold flavor of Tokyo Cafe’s Wagyu Burger 

complemented with fried egg, crispy onions, and spicy mayo. Served with a

 scrumptious coleslaw salad and filling French fries.

For dads who opt to experience the exceptional big and bold flavor of burger goodness, the Tokyo Wagyu burger’s Wagyu tender patty is complemented with fried egg, crispy onions, and spicy mayo. Served with a scrumptious coleslaw salad and filling French fries, it also dominates in size and taste.

This distinct experience of indulging in the exceptional taste of premium quality meat with fine grade marbling is available until July 10, 2012. So dads can enjoy it more, Tokyo Cafe is offering a FREE Tokyo Blend or Tokyo Ice only on June 17.

The Tokyo Blend is one of the restaurant’s specialty blends known for its unique art of coffee preparation using the traditional Japanese “drip method.”  It has a naturally light and sweet aroma with a mild body taste. The Tokyo Ice on the other hand is its iced version. 

This Father’s Day, make dad feel like the King that he really is. Order the best at Tokyo Cafe, because like him, Wagyu is one of the best in the world!


Tokyo Cafe branches that offer the menu are located at SM Mall of Asia; SM The Block; Mckinley Piazza; Go Hotel; SM Megamall and SM Southmall.

For more details and information, you may visit www.tokyocafe.com.ph and like their official FB fanpage at facebook.com/tokyocafephilippines. 

UNIQLO opens its first store at the SM Mall of Asia

UNIQLO is finally opening on Friday, June 15, 2012 at the SM Mall of Asia. UNIQLO is a global apparel brand and number 1 clothing company in Japan offering wide array of simple, timeless and functional apparel for men, women, and kids. In support of the first store opening, in Manila its Chairman and CEO Tadashi Yanai is visiting FROM TOKYO TO MANILA on Wednesday, June 13. Yanai will meet with members of Philippines and Japanese media to share his economic vision for UNIQLO in the Philippines.

The opening of the first UNIQLO store in Manila, in the SM Mall of Asia, makes the Philippines the 12th country outside of Japan where it has presence, after opening stores in the US, UK, France, Russia, China, South Korea, Hong Kong and Taiwan. UNIQLO also operates stores in Southeast Asian countries like, Thailand, Malaysia, and Singapore.

With the vision to improve people’s lives through the power of clothing, UNIQLO is seen as an innovator in the apparel industry. In its product lines are highly functional clothes like AIRism, an undergarment that provides cool comfort to the wearer, Dry Pique Polo Shirt, a polo shirt that quickly dries body sweat, and UV Cut apparel, a clothes line with SPF protecting wearer from harmful sun rays.

UNIQLO promotes its “MADE FOR ALL” Philosophy, which captures the company’s vision of providing casual clothing that is made for all people regardless of age, gender, ethnicity, or any other ways that define an individual.

As UNIQLO opens its doors to the Filipinos on Friday, it marks the official day of the brand’s landing FROM TOKYO TO MANILA.

The UNIQLO store at the SM Mall of Asia is open from 10 a.m. to 10 p.m.

UNIQLO is opening its first store in the Philippines in SM Mall of Asia, one of the largest shopping malls in the world, occupying a waterfront site on Manila Bay spanning 407,000 square meters. This massive shopping complex hosts a wide range of retail tenants, including a number of major fashion brands, and is a major draw for both tourists and local residents. The new UNIQLO Mall of Asia Store will be one of SM Mall of Asia’s largest tenants.

Asia offers enormous growth potential for UNIQLO and is a key regional focus of the brand’s global expansion strategy. UNIQLO started opening its first stores in Thailand in September 2011, following its successful expansion into Singapore and Malaysia, increasing its lineup in Southeast Asia to 15 retail locations. Now, as the brand continues to accelerate its regional expansion efforts, the UNIQLO Mall of Asia is set to offer the joy of truly great clothing to shoppers in the Philippines.

For more information about UNIQLO and other FR group companies, please visit www.uniqlo.com or www.fastretailing.com.

Delightful Goodness that is the Pandesal

Waking up with the wafting aroma of pandesal will surely bring back many fond memories. Who can forget dipping and dunking this soft bun into a fresh cup of coffee or chocolate drink before relishing it? Some even enjoy pandesal with condensed milk, especially when the thick milk starts to ooze out from the bread and the urgent need to catch and lick it before it spills on the floor. Simple yet delicious treat.

Among the breads in the Philippines, pandesal is undoubtedly the king as it is an important part of our tradition and culture. Recognizing the need of Filipino consumers for high quality pandesal, Gardenia has made its own version of pandesal using world-class standards to ensure utmost quality in both taste and appearance.

Aside from bringing back happy memories, enjoying the delightful goodness of Gardenia pandesal is always a pleasurable experience.

So how does the Gardenia Pandesal experience start?

It begins the minute you pull one out of a pack—the smell of deliciousness and freshness. You’d almost instantly want to savor on its delightful flavor. The first bite is another story, experiencing the delectable taste the moment you sink your teeth onto its crusty outside yet blissfully soft inside.

One more distinctive attribute of Gardenia pandesal is it’s delicious hot or not. It’s disappointing when the bread you heated becomes hard as a stone when you take it off from the oven. But with Gardenia, consumers are assured that the pandesal will remain tasty, filling and appetizing even after heating or re-heating it, just like the moment you bought it from the supermarket.

Whether with scrambled eggs, fried spam or hotdog, ham, peanut butter, coconut jam, plain good butter or just by itself, Gardenia pandesal could be consumed during breakfast, merienda in the afternoon or late in the evening since it can stay fresh and soft longer, making Gardenia a sure-fire and practical choice for consumers. Plus, Gardenia Pandesal is packed with vitamins and minerals, a bit of news that would certainly bring a smile to Mommies’ faces since they know that every bite of Gardenia Pandesal is good for their kids’ health and nutritional needs.

Consumers are also assured that Gardenia observed strict quality control in the production of its bread products, giving Mommies peace of mind.

For Mommies who want to whip up something for their kids’ merienda or baon that they can enjoy once they go back to school, try making your own by adding tomato sauce and their favorite toppings to an open-faced pandesal and pop it in the oven for that instant, home-made pizza! For office workers, grab a bottle of your favorite soda—or again with coffee—together with Gardenia pandesal for that quick yet tasty break time treat. Longing for palaman for your pandesal, you could always use any savory left-over food from the refrigerator.

To know more about the delicious Gardenia Pandesal and its other bread products, visit www.gardenia.com.ph.

Fight against fast-ageing, starting with your brain

There is no stopping ageing. It is inevitable that in time, our once soft and supple skin would wrinkle, hair gone gray or lost, bones become brittle.

Though it can’t be stopped, ageing can be delayed in countless ways. The use of supplements to keep skin looking radiant is one. When it comes to giving bones that much-needed calcium boost, milk supplements can do the trick.

The brain is another important part of our body that is also in danger of fast ageing. Like the body, the brain will also deteriorate as we become older. And many people are not aware that brain ageing starts from mid twenties onwards, much earlier than most people imagine. Based on a survey done in 8 countries such as China, Korea, Japan, Malaysia, Singapore, Hong Kong, Thailand and Taiwan, around 73% of respondents believe that the brain is one of the key organs that need to be protected from aging.

There are ways to fight causes of brain ageing, though. Just like preventing other signs of ageing, our brain may be saved through supplements that provide enough brain food to keep it healthy. Coupled with regular exercise, a healthy and balanced diet, including those rich in omega-3 and plenty of restful sleep, brain ageing will definitely have to wait.

BRAND'S^® Essence of Chicken is one such food supplement. Made from fine quality chicken extract but without any additives, fats and cholesterol, BRAND'S^® Essence of Chicken contains ProBeptigen™, an amazing peptide that helps boost the brain’s level of serotonin, which is known to fight stress, fatigue, and helps improve motivation to learn. It also has carnosine, a dipeptide that helps protect the brain and slows down the effects of brain aging.

It is also important to note that common reasons such as stress and depression may prove to be more potent than other causes of brain ageing and memory loss. Depression can imitate the signs of memory loss and the effects in our brain functions may be irreversible when prolonged.

And when our body is stressed, it releases cortisol, popularly known as a “stress hormone,” that gives us a burst of energy in response to stress. Though it is a very normal reaction of the body, because of a highly stressful lifestyle, prolonged stay of this hormone in the body may result to adverse effects. It also works up the neurons to its limits which lead to its fast deterioration.

Keeping a healthy brain with proper diet, rest, regular exercise, together with food supplements like BRAND'S^® Essence of Chicken, can definitely improve your brain functions and help prevent brain ageing. But living a stress-free lifestyle by managing it properly to lessen the worries, and staying actively social, meeting family and friends, can also help in improving brain health. A bottle a day of BRAND'S^® Essence of Chicken will definitely help you fight worries on ageing. As some would say, “ageing is just in the brain.”

Available in 42-gram and 70-gram bottles, with suggested retail prices of P68 and P108, respectively, BRAND’S®Essence of Chicken is sold at Mercury Drug stores in Metro Manila. For more details, visit www.brandsworld.com.

Vote for the last two finalists of the Promil Pre-School i-Shine Talent Camp

Who will complete this year’s Promil Pre-School’s i-Shine Talent Camp Top 12? The top 10 has already been selected and you have the power to decide who will become the last two finalists through your votes!

Twenty more talented hopefuls await your vote at ishine.abs-cbn.com. Watch their impressive talent videos and support your favorite! Only 1 vote per video per day is allowed. Voting period is from May 28 to June 3.

In partnership with ABS-CBN, the Promil Pre-School i-Shine Talent Camp is a TV reality show that aims to encourage parents to develop and support their child’s talent. Among the prizes that await the winner is a talent contract from Star Magic and Promil Pre-School, plus Php 500,000 in cash. 

So vote for your favorite now and give him the chance to shine on-stage at the Promil Pre-School i-Shine Talent Camp. Who knows, he could be the country’s next big talent! 

Promil Pre-School is a nutritious powdered milk drink for children 4-7 years old which contains Nutrissentials – a unique combination of essential nutrients that help optimize a child’s full potential.

For more details on Promil Pre-School i-Shine Talent Camp, visit http://ishine.abs-cbn.com, contact the Wyeth Careline at 81-WYETH (99384) or the provincial toll-free number 1-800-10-884-2222. You may also visit Promil Pre-School’s Facebook Fan Page at www.facebook.com/promilpreschool.